Photo: Connor J. Williams, CC BY 3.0, via Wikimedia Commons

DeLand is the rare Central Florida town with a genuine walkable downtown and a university in the middle of it, and it has been one of the faster-growing towns in this series since 2019 without losing that. …

By Brenden Rendo, Realtor · Updated September 4, 2026

On September 2, The Telegraph in London published a feature headlined “Florida’s housing market goes into meltdown.” It was picked up by Yahoo Finance and MSN the same day. The reporter had contacted me the week before, I sent …

Photo: DrPMO, CC BY-SA 4.0, via Wikimedia Commons

Apopka has a higher household income than Mount Dora, the town it is measured against below, and its existing homes sold for about what they did the twelve months before, even as new construction sold for more. Those facts …

By Brenden Rendo, Realtor · Updated September 2, 2026

My inbox this week has a 4.875% FHA rate from one builder, a 2/1 buydown starting at 3.99% from another, "up to $50,000 in Flex Cash" from a third, and a flyer offering a 3.99% rate that, if you …

Photo: Yinan Chen, Public domain, via Wikimedia Commons

Daytona Beach asks less per home than Port Orange next door and has the shorter commute of the two, and it also has the lower household incomes. All three of those facts are connected, and which one matters most …

Photo: Quintin Soloviev, CC BY 4.0, via Wikimedia Commons

Orlando is the city everyone in Central Florida compares their town to, and most of the comparisons are wrong. The metro's reputation is traffic, tourists and price, but the city itself asks less per home than Clermont, one …

By Brenden Rendo, Realtor · Updated August 28, 2026

Walk into a model home in Clermont or Horizon West this month and the sales office will show you a rate that starts with a 4 or a low 5. Drive ten minutes to a resale neighborhood and your …