Sanford is the town in Seminole County where the market moved before the reputation did. Homes here go under contract in about 25 days and prices are up over 10 percent year over year, while the search results for the town are still dominated by people asking whether it is …

DeLand is the rare Central Florida town with a genuine walkable downtown and a university in the middle of it, and it has grown 22.9 percent since 2019 without losing that. It is also a market where the asking price and the selling price are two different numbers, which is …

By Brenden Rendo, Realtor · Updated September 4, 2026

On September 2, The Telegraph in London published a feature headlined “Florida’s housing market goes into meltdown.” It was picked up by Yahoo Finance and MSN the same day. The reporter had contacted me the week before, I sent …

Apopka has the highest household income of any city in this series and the fastest sales, and its median price still fell year over year. Those facts are not in conflict once the market is split into new construction and resale, which is where this page starts.

By Brenden Rendo, Realtor · Updated September 2, 2026

My inbox this week has a 4.875% FHA rate from one builder, a 2/1 buydown starting at 3.99% from another, "up to $50,000 in Flex Cash" from a third, and a flyer offering a 3.99% rate that, if you …

Daytona Beach has the lowest median asking price of any city in this series and the shortest commute in the region, and it also has the lowest household incomes. All three of those facts are connected, and which one matters most depends entirely on whether you are bringing your income …

Orlando is the city everyone in Central Florida compares their town to, and most of the comparisons are wrong. The metro's reputation is traffic, tourists and price, but the city itself is cheaper per home than the suburbs people move to for value, and the drive to work is shorter. …

By Brenden Rendo, Realtor · Updated August 28, 2026

Walk into a model home in Clermont or Horizon West this month and the sales office will show you a rate that starts with a 4 or a low 5. Drive ten minutes to a resale neighborhood and your …